SaaS Landing Page
EFX Online
Responsible:
Project management
UX Design
Visual Design
Team
Eddy O'Kane, Laurence Allen (Product owners)
Mujtaba Panahi, Motion Designer
Madina Walizada, Web Developer
Website Link
Project overview
EFX is an online platform for foreign exchange trading. They aimed to design their landing page to have user engagement, increase the number of sign-ups, and create a better overall user experience. The design included interactive 3D elements and captivating animations, which showcased a unique approach.
Problem
The website’s outdated design and lack of modern functionality did not align with the company’s professional image or meet the expectations of contemporary users. This presented an opportunity to create a more sophisticated and user-centric platform that reflected the company’s expertise and instilled trust in its audience.
Design solution
EFX addressed the challenges by creating a modern, dynamic website with a redesigned landing page to enhance user engagement, boost sign-ups, and improve the overall user experience. The design featured interactive 3D elements and animations, offering a unique and innovative approach that set EFX apart from competitors.
Low-fidelity
Mid-fidelity
Final layout
Result
Final design
